Learn how footfall attribution works
Written by Sharmishta Singh
Updated over a week ago

Lifesight's Measurement module helps marketers and advertisers to measure the impact of the ad campaigns on in-store visits using the best location data available. It helps to to measure the true value of marketing investment by optimising the omni-channel digital campaigns based on physical world footfall analysis.

Brands typically have full visibility of what happens in the online world (e-commerce, websites, etc), however they have almost zero visibility of what happens in the physical world. The primary focus of this tool is to be able to give brands the visibility on offline consumer journey after being exposed to the digital ad.

  • Measure the impact of your digital campaigns on your location footfall

  • Understand which media channel is bringing the most visits to your locations

  • Use our insights driven attribution to help optimise your ad spend

  • Understand your website/app visitors' offline behaviour and patterns

How It Works

To do measurements, you need to embed Lifesight pixels/trackers in the Ads that get delivered. (Embedding would either happen at DSP or in the creative itself). Below listed are the steps involved in the tracking process :

Step 1: Create a Lifesight pixel that is linked to your campaign as well as configure all the partners under that campaign.

Step 2: Select the conversion places that you want to track for this campaign.

Step 3: Implement the pixel by pasting it into your campaign assets (banner images, landing page etc).

Step 4: View your offline attribution campaign report in the Lifesight dashboard.

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