LifeSight is an O2O data-driven marketing, insights and attribution platform for brands and agencies. Our platform is unique as we focus on bridging the O2O gap utilizing our data technology. We build holistic consumer profiles that allows us understand a consumers' journey both online and offline.
The Lifesight platform is made up of 4 core modules:
Consumer data segments built based on demographics, interests, behaviour and location
An integrated DSP that can target location based audience segments on various ad exchanges and networks
Location based attribution tool to measure impact of digital ads on in-store and other physical location visits
A consumer intelligence tools for brands, agencies and market research companies to understand consumers with unique data sets.