The LifeSight attribution tool is an offline attribution module that allows brands to measure the impact of their digital ad on location visits, typically in-store visits. Brands typically have full visibility of what happens in the online world (e-commerce, websites, etc), however they have almost zero visibility of what happens in the physical world. The primary focus of this tool is to be able to give brands the visibility of what happens in the offline consumer journey after being exposed by a digital ad.
How It Works
To start tracking an offline event, you first have to have a list of online properties and ads you want to track (i.e. website, desktop display 300x250 banner, etc).
Step 1: Create a LifeSight pixel that is linked to your campaign as well as configure all the channels under that campaign.
Step 2: Select the conversion places that you want to track for this campaign.
Step 3: Implement the pixel by pasting it into your campaign assets (banner images, landing page etc).
Step 4: View your offline attribution campaign report in the Lifesight dashboard.