Our attribution tool works using a pixel based implementation in your respective DSP or ad network. To begin, you will need to complete the “Create Tracker” process that will then generate the pixel (tag) to be implemented. This will allow the tool to generate reports that you can use to attribute your campaigns to offline store visits as well as optimize your campaigns.


To create a tracker, click on the CREATE TRACKER button.



The CREATE TRACKER wizard involves 5 Steps. You will need to enter several pieces of information to complete this process. Please prepare the information before you begin so you can easily generate the pixel and implement them.


You will require the following information:

  • Channels – Which channels you will be running your campaigns on.
  • Budgets – How much you are spending on each channel
  • Flight – How long you will be running your campaign. You may also specify your preferred attribution window
  • Places – Where you want to attribute your campaigns to.
  • Custom values – You can add additional custom values like creative types, etc to track its performance.

Step 1 - SELECT CHANNEL



In Step 1, please complete the following:

 

Campaign Name: Enter a meaningful name to represent your campaign (i.e. Summer Campaign, New Year Promo, Holiday Campaign, etc.)


Select Channel(s): Select the types of channels. You can select multiple Digital Channel types


After selecting the required Channels, click NEXT to proceed to the next step.


Note : Digital and OOH Channels cannot be used together. Please create a separate tracker for OOH channel campaign


Step 2 - ENTER YOUR CAMPAIGN BUDGET



Total Budget: Enter the budget amount for the selected channel. (i.e. 10000)

Total Impressions: Enter the total impressions that you want to serve through this particular channel. (i.e. 1000000)

Note:

  • The budget and impressions will have to be split and entered separately for each channel you have selected.
  • The budget amount you specified is always in USD ($). For example:- If you enter 10000, then it means US$ 10,000.

After entering the required budget and impression info for the respective channels, click NEXT to proceed to the next step.


STEP 3 - ENTER YOUR CAMPAIGN FLIGHT


Your campaign flight is the duration you will be running your campaign for. Select the duration by selecting the start and end date of the campaign flight.



Start Date: Enter a start date for your campaign. The default start date will be the current date. Start date cannot be less than today's date.


End Date: Select an end date for the campaign.

 

Note: Default Attribution Window is Campaign Flight duration x 2. (Example if your start and end dates are 01st May to 31st May, then attribution window would be 31 days x 2 = 62 Days).


Attribution widow cannot be greater than 62 days.


Overriding the Attribution Window


The default attribution window that is implemented for all campaigns is specified above based on the campaign flight. However, there could be an instance where you require to measure attribution for a specific window outside of the default period. In this case, you can define your custom attribution window.



Start Date: Enter a start date from when you want to start attribution from. This necessarily does not mean your campaign start date. Start date cannot be less than today's date.


End Date: Select an end date for the campaign.

 

Note: Default Attribution Window is Campaign Flight duration x 2. (Example if your start and end dates are 08th May to 30th June, then attribution window would be 27 days x 2 = 54 Days).


Attribution widow cannot be greater than 62 days.


After inputting the required start and end dates for the campaign flight, click NEXT to proceed to the next step.


STEP 4 – SELECT YOUR ATTRIBUTION PLACES


In this step, you have to select the places you want to track for your attribution places (also known as conversion places). This will be the locations you want to attribute your ad views/clicks/engagements to. To add places, you wil need to search places either by Brands (i.e. Starbucks, KFC, McDonald's, etc.) OR Categories (i.e. Fast Food, Restaurant, Cinemas, etc). By default, the search will be limited to the country you operate in.



Further option to refine search by selecting State



Further option to refine search by selecting City after State




Search Result: After you click Search, a list of locations will be displayed in a box on the right side of the map. In the example above, a search for KFC in the state of Kuala Lumpur was done and there were 87 places found.


Select Places : Select the places by clicking the checkbox from the list of available places. You can select multiple locations. You can also select ALL or clear ALL locations using the button above the list.


Add Selected: After selecting the desired places, click the "Add Selected" button to add those places for attribution tracking. In the example below we have selected 3 Places.



Added Places: In the example below, we have added 3 outlets of KFC for attribution.


Edit Places: In case you want to add more or remove places, click the "Edit" (Pencil icon) button.



After adding the required places, click NEXT to proceed to the next step.


STEP 5 – COPY TRACKER


The attribution campaign has now been created successfully and this has generated specific pixels (tags) for each of your channels. Click the COPY button to copy the tracking code and paste in your respective supported DSP or ad network interface under the specific campaign that you need to track.



After copying the required trackers, click FINISH to complete the tracker creation process. Once you have successfully created the your campaign tracker, you will see it added to your Campaigns list.


For full detailed instructions on adding Tracker (Pixel) to your site or modifying an existing pixel, visit Installing a Tracker (LifeSight Pixel)