Placesense Proximity is a developer solution from Lifesight. It allows third party ad tech platforms and publishers to utilise Lifesight’s Places data via an API integration and on-premise installation. Proximity is made up of a comprehensive and accurate dataset of real world businesses, landmarks, and other points of interests that have been verified and enriched with various data sources. With the highest quality and most scalable POIs, Placesence will help marketers, advertisers and agencies to do accurate hyperlocal targeting at RTB scale.