“Seed” segment of users of “Organic Visits” and “Exposed Visits” can be used by agencies for retargeting campaigns on Facebook or on any programmatic platform. For example, if Lifesight is running an attribution campaign for an automobile brand in Singapore for 10 million impressions, and our platform identified 20k total organic visits to the automobile brand showroom during this period and 4k visits from the media buy that we did, an agency can request this data to be exported to them in a flat file which will allow them to re-target through Facebook or any other platform of their choice. Lifesight can provide a seed of "Exposed Visitors","Brand Segments","Category Affinity Segments" & "Top Demographics" for retargeting.
Modified on: Tue, 23 Apr, 2019 at 1:56 PM
Did you find it helpful?Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.