Lifesight enables customers to perform location based and offline audience based targeting.

1) Location based targeting               : 

    a) Lifesight DSP currently delivers hyper-local targeted campaigns in a managed model.

    b) Placesense proximity can be integrated with any DSP to enable location based targeting from the DSP.

2) Offline audience based targeting :

    a) Lifesight audience can be activated in your DMP.

    b) Lifesight audience can be integrated with your DSP.