Lifesight enables customers to perform location based and offline audience based targeting.
1) Location based targeting :
a) Lifesight DSP currently delivers hyper-local targeted campaigns in a managed model.
b) Placesense proximity can be integrated with any DSP to enable location based targeting from the DSP.
2) Offline audience based targeting :
a) Lifesight audience can be activated in your DMP.
b) Lifesight audience can be integrated with your DSP.