Lifesight Insights helps marketers, advertisers, agencies & consultants to understand the real world behaviour of people. It leverages Lifesight's location intelligence to combine people movement data with places of interests and derives market trends, purchase behaviours and other demographic details. Some of the key insights are listed below :

- Understand what your customers do before and after they visit your business
- Gain insights on your industry competitors and their customers' behaviour
- Make better business decisions by understanding key visitation patterns
- Build your customer segments to understand your customer loyalty

- Activate data directly from insights module to your DMP/DSP.