This guide provides instructions for implementing Lifesight click trackers across various platforms.
Facebook Implementation
Facebook doesn't have a third-party placeholder for the Lifesight click tracker. Follow these steps to implement it:
1) Replace the [urlencoded_redirect_url] macro in the Lifesight Click Tracker with your creative's final landing page URL (encoded)
2) Use the resulting URL as the final landing page in your creative.. (Ensure the landing page is encoded before appending it to the Lifesight Click Tracker).
3) Encode your landing page URL using one of these toolsl:
For single URLs: https://meyerweb.com/eric/tools/dencoder/
For bulk encoding: https://www.urlencoder.org/
5) Create a campaign and navigate to the Ads level.
6) Place the appended Click Tracker in the Website URL
Example below:
Example Lifesight Click Tracker: https://pixel.ad.lifesight.io/pixel/event/M2BXCE?event=CLICK&channel=facebook&cv=[cv]&redirect=[urlencoded_redirect_url]
Creative Landing Page: https://test.io/
Please replace the macro '[urlencoded_redirect_url]' with the creative landing page, please encode the landing page before appending the landing page with Lifesight Click Tracker
For encoding use the below online tool: https://meyerweb.com/eric/tools/dencoder/
Final landing Page after encoding: https://pixel.ad.lifesight.io/pixel/event/M2BXCE?event=CLICK&channel=facebook&cv=[cv]&redirect=https%3A%2F%2Ftest.io%2F
Google Ads, Google Ads (YouTube) and Pmax Implementation:
Follow these steps to add the trackers:
1) Go to Ads settings.
2) Navigate to Final URL Placeholder
Final URL: This is the actual landing page where you want the user to end up after clicking the ad. In your case, the Final URL would be: https://test.io/
3) Navigate to Tracking Template
The Tracking Template is where you include the third-party click tracker. This template allows Google Ads to track clicks through the third-party tracker before redirecting the user to the Final URL.
You need to encode your Final URL and append it to the third-party tracking URL. The tracking template will look something like this: https://pixel.ad.lifesight.io/pixel/event/XXXXXX?event=CLICK&crid={creative}&channel=gads&cv=[cv]&cb=%25%25CACHEBUSTER%25%25&db_redirect=NO&redirect=https%3A%2F%2Ftest.io%2F
4) Please add the above URL in the Tracking Template placeholder and save
Click Tracker Implementation for other DSP’s
Please add the Lifesight Click tracker in the third party placeholder
If there is no placeholder available for adding the third party Click tracker and follow the below steps
1) Please replace the "[urlencoded_redirect_url]" macro with your creative's final landing page.
https://pixel.ad.lifesight.io/pixel/event/XXXXXX?event=CLICK&channel=dv360&cv=[cv]&cachebuster=${CACHEBUSTER}&cid=${CAMPAIGN_ID}&crid=${CREATIVE_ID}&db_redirect=NO&app=${SOURCE_URL_ENC}&redirect=[urlencoded_redirect_url]
2) And use the appended tracker as the final landing page in your creative. (Ensure the landing page is encoded before appending it to the Lifesight Click Tracker).
3) To encode, use the below online tool:
For Single Tracker: https://meyerweb.com/eric/tools/dencoder/
For Bulk Encoding: https://www.urlencoder.org/
4) Please add the appended URL as final landing page in your creative and save.
Impression Tracker DV360 Implementation
In DV360 (Display & Video 360), adding a third-party impression tracker is typically done at the creative level.
Here’s how you can add a third-party impression tracker:
Steps to Add Third-Party Impression Tracker in DV360:
1) Log in to DV360
Access your DV360 account and navigate to the relevant campaign.
2) Go to Creatives
From the main navigation panel, select **Creatives** under the Campaigns section.
3) Select the Creative
Find the creative for which you want to add the third-party tracker. This can be a display, video, or rich media creative and open the specific creative.
4) Add Third-Party Trackers
Scroll to the section labeled “Tracking”
Look for the field where you can input third-party tracking URLs.
In the Impression tracking field, paste the Lifesight Impression tracking URL
Example Trackers
For Display: <img height="1" width="1" style="border-style:none;" alt="" src="https://pixel.ad.lifesight.io/pixel/event/BYL72R?event=RENDER&channel=dv360&cv=[cv]&cachebuster=${CACHEBUSTER}&cid=${CAMPAIGN_ID}&crid=${CREATIVE_ID}&db_redirect=NO&app=${SOURCE_URL_ENC}"/>
5) Save Changes
Once the tracker is added, save the creative.
If you are facing any difficulty implementing the click tracker, please reach out to us at [email protected]