Our industry leading footfall measurements is powered by some of the most robust algorithms developed by leading data engineers and scientists over the past years.
There are advanced proprietary techniques involved, it boils down to 2 data points that we focus on ensuring accuracy.
We utilize a team of expert data miners and cleaners to maintain a highly accurate places database that are enriched with polygons, opening times, brand, etc.
We collect sensor based data (GPS and WiFi) using our SDK that is embedded in location aware apps. We utilize the horizontal accuracy data point to measure only quality location events.