To view your Plan Insights click on My Plans and the view insights icon as shown below:

You can navigate easily through the report section as below :

Estimated Monthly Reach :

Number of Unique Individuals reached over the last 30 days.

Estimated Monthly Impressions :

Number of Views received in the last 30 days.

Locations :

Number of Billboards in the plan.

Demographics :

The Gender graph above shows the percentage of visitors by gender (Male Vs Female) out of the total incremental visits.

The Age graph above shows the percentage of visitors by Age group from the total incremental visits.

Segments :

Brand Segments: View the top brands visited by your billboard audience.

Category Segments: View the top places categories visited by your billboard audience.

Geo- Behavioural Segments : View the geo-behavioural personas of your billboard audience.

Devices

View which devices, model and what carrier your billboard audience use.

App Usage

View which apps and categories are being used by your billboard audience and their interests (online content) consumed by the exposed visitors.

Out Of Home

View the estimated reach and impressions of the audience by billboard.