ScreenIQ is a mobile audience-based OOH media measurement, insights and planning tool. OOH media owners and agencies can use the tool to ensure that the right OOH locations are selected for a target audience.

Lifesight's best in class mobile audience segments data is used to determine where they are concentrated within all available OOH locations. Users can do the following

  1. Measurement - Measure impressions and unique users seen around billboards, using human mobility data.

  2. Insights – Understand audience insights such as demographics, affinities and personas.

  3. Planning – Use the data to select the optimal media properties to display campaigns.

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