Lifesight's Measurement module helps marketers and advertisers to measure the impact of the ad campaigns on in-store visits using the best location data available. It helps to to measure the true value of marketing investment by optimising the omni-channel digital campaigns based on physical world footfall analysis.

Brands typically have full visibility of what happens in the online world (e-commerce, websites, etc), however they have almost zero visibility of what happens in the physical world. The primary focus of this tool is to be able to give brands visibility on the offline consumer journey after being exposed to the digital ad.