Lifesight measurement report is used to understand the impact of your campaigns on offline store visits. Key benefits from Lifesight measurements module are :
Understand which Partner, Platform , Publisher , Creative, Device Types and Custom Values which are driving more footfall to your locations.
Understand the audience insights and footfall conversion throughout the campaign.
View places insights and understand top performing stores from exposed visits perspective.
Understand Lead time to visit, Conversion , engagement and visitation patterns.
Compare performance of your brand vis-a-vis the competition.
Viewing your report
To view your Measurement report either click on the the report icon as which is the icon 11 on the image below :
Now let's look into the Measurement Report.
There are 4 key sections in the attribution report
The attribution report is divided into four major sections. You can navigate easily to other sections of the report by clicking on the tabs.
The first tab of the measurement report is the summary of your campaign performance. Here, the performance of your partners, platforms, creatives, publishers and custom values in driving in-store visits is listed.
The engagement section is the summary of all campaign activity over the flight. You can view the engagement across the campaign such as exposed visits, average engagement in terms of time and day of the week and visit frequency
The third section of the Measurement report is the Audience section, which is further divided in terms of demographic cuts, offline behavioural audiences and online behavioural audiences.
This section covers the Offline behavioural break up for the audiences data from the campaign.
The fourth section of the Measurement report is the Places section, the Places section displays reports of the locations tracked throughout the campaign such as store wise performance, along with competitor analysis, distance traveled and more.
To "Export" the attribution report, click on the DOWNLOAD button on the top-right corner of the report page. You can export the report as:
Understanding the Terms
When making a decision here on filtering / exporting your report, it's important to know what these terms means and exactly what choices you should be making when customising your report. To view the complete set of definition of these terms, visit the Glossary of Terms.