When you view the customer profile page, you will be able to see the individual profile data broken down by category of attributes.

a. Identity - Linked identities using our identity graph matched IDs

b. Demographics - Demographic profile of age, gender etc. of the customer.

c. Offline Behaviours- Brands, place categories and geo-behaviour personas of the customer

d. Online Interests- Online Interests and App usage behaviour of the customer

e. Online Behaviours- Purchase categories and interests shown by the customer

1. Life ID is the universal identifier that unifies all your first party data to that one unique identifier on Lifesight platform.

2. You can click on individual tabs to look at different details for each. This shows you the linked identities to the Life ID.

3. Identity - You can check for the linked identities using our identity graph matched to the Life ID.


1. You can click on individual tabs to look at different details for each. This shows you the Demography data for the given Life ID.

2.Demographics - Demographic profile of age, gender etc. of the customer.

1. You can click on individual tabs to look at different details for each. This shows you the Demography data for the given Life ID.

2. The Audiences data is a mixture of the below profiling based on

  1. Offline Behaviours- Brands, place categories and geo-behaviour personas of the customer
    Online Interests- Online Interests and App usage behaviour of the customer

  2. Online Behaviours- Purchase categories and interests shown by the customer


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